The most concise book emphasizing on the importance of quality I have read so far. The Ice Cream Maker as the name suggests is the story about the Plant manager Pete of an ice cream manufacturer named Dairy Cream. The book starts with a urgent situation where by the ice creams are not selling in the market as expected inspite of being good as per the thinking of management. The owner gives an ultimatum of shape up or shift out. Pete finds a mentor in Mike who had been his neighbour for a long time and works in firm called Natural Foods which happens to be potential customer of Dairy Cream as well. A crisp and to the point narrative elaborating on the various facets of quality is wonderfully captured by the author Subir Chowdhary. The book has a site to its name as well. One can find some tools of quality like Kano's model clearly elaborated as part of the solution for the troubled firm Dairy Cream. The book has some takeaways highlighted as the story is being told. Other reviews can be found here.Some Notes:
1. American firms are usually good at innovating but fall behind to Japanese in consistency and continual improvement.
2.Profits are a result, the by product of a great service, great quality and great teamwork- not an end in themselves.
3.Turn what you do everyday out of necessity into something you love to do. ( seems very hard to implement as per my view )
4. The better you treat your employees , the better they treat your customers.
5. LEO - Listen, Enrich and Optimize
6. Focus on what you do, not just the results
7. Quality is defined by the customer
8. Most companies in America are better at delivering "excitement" than they are at providing customers "basic" needs.
9.Great companies are built on a thousand great ideas. To get the best ideas, you have got to ask your employees.
10. You need to think about how to improve your product or service every day.
11. To Achieve perfection:
-First : recognize the price of failure
-Second: do it right the first time
-Third: get dogged on the details
-Fourth: develop productive paranoia
- Fifth: need to instill passion for perfection, every minute of the day
12. Pay attention to the details- your customers do
13. Everyone is responsible for quality
14. The real measure of performance is not how you do at your best, but how you do at your worst
15. Quality is cheaper in the long run than good enough


Reached Mussoorie in 1.5 hrs and booked
We had breakfast and got ready to leave by 11.30 am. The main road along which is the entire shopping bazaar and hotels is called the Mall road. We hired a cab to look out first for famous places around Mussoorie as per our research on internet. Being driven up from home to station and then from dehradun station to Mussoorie in an Ambassador both Dips and Kaushik were against hiring it as cab again. Santro was the majority choice. We headed for Buddhist temple, Kempty falls, Devi Temple and Lakemist with agreed payment of Rs 810. Company Bagh visit would have costed Rs200 more. The rating of the 4 places as per my experience in decreasing order goes as Kempty Falls > Buddhist Temple >Devi Temple> Lakemist. Except Kempty falls all others were very less crowded ( least being the Buddhist temple). We had boat riding at Lakemist with some snacks which came as a package for Rs75. Kempty fall was a huge crowd puller being the biggest waterfall in North Indian region.......many shops around the place selling local wood and decorative items. To get to the fall area were crowd had plunged in for getting themselves soaked into cold water of mountain we used a rope way. We were back in Mussoorie by 4.00 PM. The weather kept changing frequently from sunny to cloudy...each doing its its turn for 10-15 minutes.
(Kempty falls)
(Devi temple)
(Lakemist)
(Buddhisttemple)
(at Camels back road)
(...kids)
Next was Gun Hill, we had a stop over at Barista for Coffee before we headed for same. It was mentioned as 10 minutes walk but turned out to be quite more than that( ard 25 min) .
When we reached the top...it was just a place of few shops around. Main attraction of the place was the view of Himalayas but unfortunately because of heavy clouds we weren't that lucky.
We sat down for a while ....the entire place was covered with clouds. Before leaving the place I tried out the local Garhwal dress.
We had our lunch and left around 4 PM for Dehradun in Santro again , stopping over at Mussoorie lake which was on the way.
(Mussoorie lake)

