The Search

The latest read is an fascinating book on how the search has become the most important thing in recent years, how it is evolving and impacting our lives. Though neglected for quite a while in the earlier development where companies did not see any revenue model from search itself until Google showed the world power of search...... though Google was not the first one to do it but became the most popular.The book talks about the history of search , its current form and whats it going to be like in the coming future. There are very interesting insights of Google and its rivals covered in the book .
More review here.