Some notes from book:
1.Purpose - Triangle frame : to lay out very clearly the purpose of looking at the information. What? is the purpose of information search or scan. Why? the information is required? is this information of value? will this information affect us? Where? should we look for this information ? are we looking in the right place? Laying out the exact basis of need for information and interaction with it.
2. Accuracy - Circle frame: used to pin point importance of some piece of inroamtion and the need to check it. To indicate an area of existing doubt and let others know about it. To invite investigation of an area in order to collect accurate information. To judge accuracy of information sources.
3.Point of View- Square frame: To pay attention to the degree of bias or neutrality in the information. To look at inofrmation from different angles. Not to get into a biased information piece. A balanced representation is very rare and vey powerful. Look out for alternative views from same point.
4.Interest- Heart frame: There is more to information than the satisfaction of need of the moment . Heart frame directs attention to matters of interest.These may be matters of general or specific interests.
5.Value of information-Diamond frame: It is sort or summary or overview. What has been the value of this information? There are different types and levels of value.
Gold Medal:Human values which apply directly to people.There are both positive( appreciation etc.) and negative (humiliation etc.) values.
Silver Medal:Values that apply to organization, whether business, family ,group etc. These may include profits,market share etc.
Steel Medal: These are direct quality values. How does it impact quality?
Glass Medal: for inovation and creative values.what is new?
Wood Medal: ecology value in the broadest sense
Brass Medal: perceptual value
Diamond frame is all about clarification of these values through direct attention.
6.Outcome-Slab frame: represents a platform on which something is to be placed or exhibited. Using this frame conclusions are laid out.
Frames provide a simple shorthand for directing attention or suggesting that attention may be directed to one particular aspect of information. It can be used by individual or group.
Truth Paste: The way we treat things so that they appear true to ourselves and to others.
It has a problem when subjective opinion is put forward as a fact. eg newspaper article with lot of adjectives used by reporter indicating more of a personal stance than actual facts.
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